A New Era Of Hospitality Seamlessly Merging Short Term Stays With Long Term Residential Living
Further to the acquisition and major refurbishment of the old Harrington Hall Hotel site, the new lifestyle brand of Residents’ Clubs The Other House reveals further details about its first opening in South Kensington, including a first look at its innovative Club Flats. Launching in Spring 2022, it promises to combine world-class design with a decidedly clubby feel to encourage a new generation of long and short-term guests to make Southwest London their home.
Blurring the lines to create a new cutting-edge type of accommodation, The Other House will disrupt the traditional sectors of hotels, serviced apartments and private rentals, positioning itself as a second home for its guest - think other house.
Effortlessly and elegantly combining home comforts with hotel style facilities, whatever the length of stay, The Other House South Kensington will offer 200 signature fully fitted and contemporary classic Club Flats - for leisure travellers and corporate visitors alike. A focal point where residents can relax and explore.
The Other House caters to consumers looking for flexibility, style and greater personalisation and who embrace responsibility and slow travel.
CEO Naomi Heaton
With eight categories of Club Flats - Club Town, Club Garden, Club Courtyard, Club Mezz, Club Class, Club Vault, Club Turret and Club Access - the units range from 258 sqft (24sqm) to 581 sqft (54sqm) as well as two-, three- and four-bedroom options. The intelligent use of space revolves around the living area (rather than the bedroom) just as it does at home which is key to creating a real sense of place.
Residents who stay at The Other House will find all they could ever need at their fingertips, whenever they want. Central to this is The Other House app which offers personalisation and control through on-demand access to hotel-style services. The app enables residents to manage their entire stay and experience, from booking, checking-in, room entry and controls to room cleaning, laundry, beauty treatments, restaurant and bar bookings, tailoring stays to their own needs.
For long-stay guests, The Other House will provide a new alternative to renting, offering any length stays, around the clock security, access to hotel style services and the very best of city living. The first of this type of accommodation that the UK has seen, it will also offer flexibility for residents to book in and out, perfect for when they go on vacations or visit their families. With stays bookable from a day to a week to a month or year The Other House is the perfect solution for those looking for a city base. And services such as clothes and luggage storage between trips makes it perfect for guests looking for a regular London pied-à-terre a few days each week.
Establishing itself as ‘one to watch’ in the hospitality industry with this forward-thinking concept, The Other House South Kensington is the first Residents’ Club to be launched. The brand will then be opening in other ‘villages’ throughout central London, including Covent Garden, by 2023 before rolling out internationally.
After eight years of planning, The Other House Co-owner and CEO Naomi Heaton is confident of the impact the brand will have on the capital.
“The Other House caters to consumers looking for flexibility, style and greater personalisation and who embrace responsibility and slow travel. Our mission is to create spaces and use technology to enhance the overall guest experience and completely reinvent how people stay, providing a renewed sense of space, place, ownership and engagement.”
“And for our longer stay residents, we are delighted to be launching a service not previously seen in the UK market, and at a time when consumers are making conscious decisions about how they want to live.”
“The concept paves the way for a new era of smart travellers. We are a meeting place, chill-out space, a hotel, and second home. Our guests could be here on business, for leisure, to study or just dropping by for a drink. Each are on different journeys but they all know where they want to be.”
On opening in Spring 2022, The Other House will offer a new and differentiated voice to London’s hospitality arena. Showcasing the best in British design, with sustainability, positive social and environmental impact at its core, The Other House will provide a unique environment for travellers seeking flexibility, style and experiences to remember.
The Other House: a residents' club for people going places
Opening in South Kensington and Covent Garden.