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Residential Market

Onto the Ladder in Bromley-by-Bow: Shared Owners Could Make Impressive Monthly Savings

With the average private rental price of three-bedroom properties in East London’s Bromley-by-Bow currently sitting at £3000 per month, purchasing a three-bedroom Shared Ownership apartment at Leaside Lock, a flagship new development by Guinness Homes, could save buyers over £1000 per month – with combined mortgage, rent and service charge fees estimated to cost £1,752 monthly.

Set on the banks of the beautiful River Lea, the high-quality and contemporary homes at Leaside Lock provide a much-needed alternative route onto the housing ladder for hopeful house hunters in the area.

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Hellyn Fairbrother, London and South East Regional Sales Manager at Guinness Homes, comments: “We are excited to be offering a wonderful collection of three-bedroom Shared Ownership homes for significantly less than the average rental price in Bromley-by-Bow – an extremely rare offering, particularly in a Zone 2 London location! Homes at Leaside Lock will also offer house hunters the chance to step onto the property ladder, an increasingly difficult milestone for first-time buyers in the current climate.”

The impressive monthly reduction at Leaside Lock translates into a significant annual saving for residents – a total of £14,400. Put into perspective this huge sum is the equivalent to 423 takeaway coffees, 1,400 meals out, or even a whopping six summer holidays to Europe.

The major new development will ultimately comprise of 965 homes and is already a new focal point for the area. Creating a lively new community-focused neighbourhood, a broad range of sought after amenities are planned on site, including a café, a gym, a convenience store and co-working space.

The one-, two-, and three-bedroom homes at Leaside Lock are finished to an exceptionally high specification throughout, featuring integrated Bosch appliances in the kitchen, while bathrooms and ensuites are fitted with sleek sanitaryware. Underfloor electric heating is also fitted in all apartments. Recognising the importance of outdoor space in London, private balconies act as an extension of the living space and offer spectacular views across the capital.

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Located within a fantastic community, Bromley-by-Bow is situated in a bustling neighbourhood with a selection of bars, restaurants and green spaces for residents to enjoy within walking distance. The development is located close to the East Bank and International Quarter, sitting alongside the likes of the V&A, BBC Studios and Sadler’s Wells, residents can enjoy the vibrant culture that East London has to offer.

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As well as a range of amenities available within the community, at Leaside Lock residents can indulge in the lifestyle they desire without straining their budget. Offering a waterside location, the development is set on the banks of the River Lea, within easy reach of East London’s bustling canal network. Stratford and the Olympic Park can be reached by walking East along the towpath where residents can find stretches of outdoor space alongside the world-famous London Aquatics Centre and Westfield Stratford.

Nearby road links offer direct journeys to London City Airport and out of the capital, while several local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.

Shared Ownership prices start from £102,500 for a 25% share of a one-bedroom apartment (full market value £410,000), £122,500 for a 25% share of a two-bedroom apartment (full market value £490,000) and £137,500 for a 25% share of a three-bedroom apartment (full market value £550,000)

Shared Ownership terms and conditions apply.


Call our sales team on 0208 131 7495 or visit to book an appointment. 

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