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REVEALED: MOST INSTAGRAMMED ROYAL RESIDENCES

  • Buckingham Palace is the most searched (372,400 monthly searches) and most instagrammed (1,327,624 posts) royal residence.

  • Windsor Castle is the second most searched (237,700) and Kensington Palace is the second most Instagrammed (405,532) residence.

  • The Queen has 5 residences in total, followed closely by Prince Charles and Camilla who have 4  (the most after the Queen!)

  • Will and Kate’s residence is 82 times more popular than Harry and Meghan’s

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Buckingham Palace, London Image: royal.uk

Will and Kate’s Kensington Palace residence has 405,532 posts on Instagram compared to Harry and Meghan’s main London residence of Frogmore cottage, which has just 4,932. Kensington Palace has 82 times more posts on Instagram than Frogmore.

Will and Kate’s main residence beats Harry and Meghan’s with 92,100 searches compared to 29,400.

Charles and Camilla tend to spend their time between their London residence Clarence house and their Gloucestershire manor Highgrove House. The London residence is almost twice as popular though, with 42,600 searches compared to 23,300. 

You can view full data tables below:

Google Search Data:
Kensington Palace, Image: Historic Royal Palaces
clarence-house.jpg
Clarence House, Image: Royal Residences
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Anmer Hall, Image: Town and Country Magazine
Sandringham-1.png
Sandringham House, Image: Sandringham Estate
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Hillsborough Castle, Image: Financial Times
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Llwynywermond, Image: Prince of Wales
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Gatcombe Park, Image: Pintrest
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Thatched House Lodge, Image: flicker

and finally,

Methodology: Interior design experts Stelrad plugged royal residences from this seedlist into Semrush’s keyword magic tool to find out the average monthly search volume for each of the royal residences. They then used these numbers to rank them in order of popularity. Stelrad also used Instagram to find out how many posts using each residence hashtag had. They then ranked the residences in order of popularity based on the number of Instagram posts.

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