The capital city of London has long been admired from across the world for being a place full of character and a melting pot of cultures. For the younger generation of homebuyers this is one of the many reasons why they are committed to living in the capital, with 13% of young Londoners more likely to buy as a result of the pandemic.[1] For those eager to find an affordable London home that offers a multicultural hub on the doorstep, Southall should not be overlooked. This vibrant west London neighbourhood, affectionately known as ‘Little India’, is enjoying one of the capitals most ambitious regeneration schemes, following an investment of £4.4 million from the Mayor’s Regeneration Fund [2]and is where Clarion Housing Group is launching its new shared ownership development Junction West.

Comprising a stylish collection of one, two and three-bedroom apartments, the new homes are perfectly positioned for first time buyers to take full advantage of this remarkable corner of the capital, which has community at its heart. Enjoying a prime position within one of London’s liveliest boroughs, buyers at Junction West will reap the rewards of Southall’s remarkable evolution.  The impressive investment programme guarantees improvements to Southall’s buzzing streets, colourful shop fronts and thriving public spaces, enhancing what is already a flourishing metropolis.  Featuring a comprehensive revamp of the high street with the introduction of new boulevard zones, nine new mini public spaces and fresh signage, the masterplan also features Dine in Southall, a unique enterprise project to draw on the area’s South Asian restaurant scene.  With the approaching arrival of Crossrail, the transformation will accommodate new businesses attracted by the new transport link and create a more clearly defined town centre.   

Buyers who choose to make Junction West their home will be well placed to enjoy the benefits of Southall’s monumental programme of regeneration, at a time when local areas are so important to our everyday lives.  Krete Luca, Sales Director at Clarion Housing Group, comments: “Over the past few months, a spotlight has been firmly placed on the significance of community and our surroundings and their effect on mental health and wellbeing. We are thrilled to be able to bring forward this affordable new development that will benefit from an existing thriving neighbourhood and be an integral part of London’s exciting evolution.”


Delivering a modern and contemporary collection of one-, two- and three-bedroom homes, Junction West offers buyers the best of both worlds; the hustle and bustle of fast-paced city life, combined with the tranquil backdrop of what is set to become a stunning green haven on the doorstep. Each shared ownership property boasts impressive open-plan living/dining/kitchen areas, and benefits from a wealth of natural light with the addition of a private balcony, offering a seamless transition from indoor to outdoor living. With modern elegance at its finest, each home is finished to a high-quality standard with excellent attention to detail, including sleek kitchens complete with Bosch integrated appliances, ensuring effortless modern day living.


The wider local area of Southall is home to a whole host of culinary delights featuring an authentic range of Asian restaurants, bold colours and fragrances that line the market stalls of Southall’s High Street, creating a truly striking and unique scene unlikely to be found elsewhere in the capital. At the heart of Southall, Junction West is a brilliant offering for those looking for an active lifestyle steeped in culture with a vibrant, new community and excellent connection.

For buyers who need to commute into the capital, the development is within a five-minute walk of Southall station, which offers an effortless commute to London Paddington in 15 minutes and a 30-minute journey to Canary Wharf. Future Crossrail connections will further improve journey times, creating links from Southall to London’s Bond Street in just 17 minutes, and Heathrow Airport in 8 minutes.


Shared ownership offers prospective buyers the opportunity to buy a share of a property’s value, between 25% and 75%, while paying a subsidised rent on the remaining share. The lower deposit level required with the shared ownership scheme means buyers need only put down a deposit on the share they purchase and not the full market value of the property. Shared ownership also means you can become a homeowner with a lower level of savings than if you were to buy the same home outright. Shared owners can choose to buy additional shares of their property as and when they can afford to, right up to 100%.


Due to the coronavirus outbreak, Clarion Housing Group is welcoming viewings by appointment only and adhering to government guidelines to ensure the safety of both potential buyers and staff. 


Prices at Junction West start at £93,000 for a 30% share of a one-bedroom apartment priced at £310,000.


For more information or to arrange a viewing please visit or call 0300 100 0309. 



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