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Research reveals more than half of Brits go green with envy for  other people’s kitchen appliances

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London – A new study conducted by Beko, the UK’s number one best-selling home appliance brand, has revealed that more than half of Brits are inspired by other people’s kitchen gadgets and appliances.


Conducted on 2,000 adults, the poll revealed the most coveted kitchen design and appliance trends, discovering that a sleek and modern design is the most desired feature by Brits (38 per cent). The study also revealed that adults are drawn to appliances that have a high-quality aesthetic and more advanced technologies. Sought after items include appliances with new, innovative technologies and features, such as fridges with ice or water dispensers (28 per cent), smart air fryers (24 per cent) and energy efficient ovens (19 per cent). 


However, the way that Britain uses their kitchens  extends beyond just food preparation and cleaning. The research also shone a spotlight on the changing nature of kitchens, with almost 1 in 5 (18 per cent) using it as a key entertaining space.


Ragıp Balcıoğlu, Chief Commercial Officer at Arçelik, parent company of Beko

that commissioned the study, commented that: 


“The kitchen is often the heart of the home, providing a multi-functional space for families to dine, entertain, and relax. It’s been interesting to find that Brits value high quality, functional technology and design in their homes and are inspired by those around them, often seeking to improve their kitchens after viewing the homes of their peers. It’s clear to see that there is an evolution occurring in style trends that make the house a home, as well as how people use and spend time in their kitchen.”


Design points that impressed most included easy to clean products (36 per cent), smooth movements of door racks or drawers (21 per cent), and items that blend seamlessly with the kitchen’s décor (19 per cent). The study also revealed that a hefty 75 per cent of Brits like to keep installation simple and straightforward. Most notably, Beko reports that 44 per cent of Brits are envious of others’ entire kitchens, rather than just a particular appliance, whilst 51 per cent wished their kitchen appliances had more innovative technology.

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Of the 2,000 adults surveyed, more than half commented that it is important that the appliances they buy are high quality, durable, and built to last[SH1] [GA2] , with 22 per cent reporting that they have replaced a gadget or appliance within a week for a newer version. Moreover, according to OnePolldata, two thirds (66 per cent) admitted their current kitchen is not their ‘dream’ space.


Ragıp Balcığoğlu also added that:


“Style and performance are key when it comes to kitchen appliances. Nowadays our kitchens work harder than ever before. As our research shows, they are not just places where we prepare our food but also environments where we frequently host and entertain. Because of this it is essential that appliances seamlessly combine innovation, performance, and aesthetics.


“There’s no doubt that innovative technology [SH3] is playing an ever-bigger part in kitchens across the globe, with our research highlighting that consumers are actively looking for new innovation and advanced features when purchasing home appliances. Whilst creating your dream kitchen can be difficult, sometimes the addition of a new high-tech or better quality appliance can make all the difference.”



  1. Sleek and modern design

  2. American-style fridge freezer

  3. Ice/water dispensing fridge

  4. High-tech, easy to clean surface

  5. Smart air fryer

  6. Induction hobs cooking with optimum heat

  7. Energy efficient oven

  8. Intelligent technologies e.g. food preservation tech[SH4] [GA5] [SH6] [GA7] 

  9. Noiseless washing machine

  10. Innovative, energy-efficient fridge-freezer for optimum cooling












The golden thread of high-quality, advanced technologies, and design is seamlessly brought together in Beko’s new range of built-in and integrated kitchen appliances to create the perfect, contemporary kitchen. Combining innovative features with sleek and harmonious designs, Beko’s built-in appliances are designed for optimum durability and high performance, and many include a 10-year product warranty for added peace of mind. From fridge freezers with clever technology to preserve fresh produce for longer, to the Aeroperfect oven with a advanced fan system that deliversfaster and more even cooking results, the extensive range includes appliances for every home.

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