BERGMAN DESIGN UNVEILS INSPIRATION FOR THE OTHER HOUSE
A design concept that unifies sustainability with a whimsical aesthetic in the heart of South Kensington
With globally renowned Bergman Design House as its interiors partner, The Other House Co-owner and CEO Naomi Heaton, has created a true oasis in South Kensington. Launching in Spring 2022, the first outpost from the new lifestyle brand of Residents’ Clubs, promises to bring an alternative take on what London can offer - one that is both light-hearted and whimsical - to encourage a new generation of long and short-term guests to make South West London their home.
Marie Soliman & Naomi Heaton
A SECOND HOME
The Other House concept, shaped through a residential lens rather than from a conventional hotel approach, brings a unique perspective to the hospitality sector. Offering club flats and members’ club, any length stays and access to hotel-style services on demand, it is the first of this type of accommodation that the UK has seen.
INTERIOR DESIGN UNVEILING
The narrative draws on the local culture of South Kensington - a unique area brimming with art, design and tradition. The spirit of whimsy and English eccentricity was the starting point for The Other House – guided by beguiling gardens, interesting architecture, the language of arches and the nearby Gloucester Road tube station.
"We wanted to create a brand that is different from anything else that exists. The Other House is about fantasy – a hotel, a club, your other house."
Marie Soliman, Bergman Co-Founder.
Created for those looking for flexibility and style and who embrace responsibility and slow travel, Bergman Interiors has established a signature and sustainable vernacular for The Other House, forming spaces that convey elegance and authenticity that move away from a decade-defining aesthetic. The experience for guests focuses on ‘approachable luxury’ bringing the magic of London inside. The result? A voyage of discovery, a world that is fantastical and flamboyant, but relaxing and comforting in equal measure.
The whimsical aesthetic begins on arrival, where visitors on both business and pleasure can start on a journey through interconnecting spaces which bask in soft light and reveal hidden depths, created through a focus on materiality, an artful interplay of finishes, furnishings and unexpected touches.
In the Lobby, where formality is dispensed of, comfortable seating areas welcome guests to relax. Inspired by the bustle and liveliness of London’s streets - think street lights on walls - the playful design brings elements of the outside in, with wonderful trees, botanical themes and lighting crafted like hanging plants, which mesh with rich colours and intricate fabric designs.
Going past the comfortable leather chairs and deep red walls in the library to the fantastical destination bar, orchid- inspired lights crafted from glass and brass ensure a playful way to highlight each space, reflecting onto the cut mirror glass walls all around. Wallcovering, murals and seating fabric draw on a mythical world of flora and fauna in an eclectic and playful manner.
Finished the spaces in an uncompromising style that cleverly walks the line between old and new. In the atmospheric vaulted Club bar, an artful mix of modern design sits alongside old masters with a contemporary twist, and one-off antique finds. Located nearby is the Spa and Bar which is equally uncompromising in its zen tranquility.
The Other House’s signature Club Flats - each with their own unique ‘address’ are saturated with bold colours layered with velvets and British tweed and wool. Think a mix of Vivienne Westwood and Alexander McQueen. Designed to be lived in, each Flat is complete with fully fitted kitchens, separate living and sleeping areas beautifully separated by specially commissioned screens featuring Art Deco, tree and leaf designs.
Even the corridors, with street names inspired by the local area, have their own story to tell; a connecting spine with wallpapers showing a fantasy world of changing scenery and garden silhouettes interspersed with deep burgundy panelling.
SUSTAINABILITY IN DESIGN
Amidst a hospitality landscape where green credentials and social engagement have too often evolved into hollow buzzwords, The Other House is emerging as a new benchmark for commitment to eco initiatives and environmental responsibility.
Conscious design actions place The Other House at the very epicentre of a rapidly changing landscape where the environmental impact of the business is as important as the business itself. It is committed to sourcing products from verified environmentally friendly manufacturers and supporting local artisans and craftsmanship. All the furniture throughout the Residents’ Club from the front of house to the club flats is British made, from London to Leeds.
The commitment of The Other House to re-designing and refurbishing tired historic buildings is of huge environmental benefit. In aiming to achieve the BREEAM ‘Excellent’ category, representing only the top 10% of buildings, the team is implementing sustainable design solutions at all levels using construction materials with a low environmental impact and lifecycle assessments to inform selection. Synthetics and chemicals are avoided and the use of either recycled or recyclable materials is prioritised throughout the property. These initiatives are all bound by a well-considered programme of wellness; a key marker for the new brand.
"We are so excited to be partnering with The Other House to create a totally new design proposition and the ultimate second home for guests as long as they are in town. We wanted to create a brand that is different from anything else that exists. The Other House is about fantasy – a hotel, a club, your other house”, Marie Soliman, Bergman Co-Founder.
“We are delighted to work with Marie and her team at Bergman to bring our vision of a new lifestyle brand and Residents’ Club to life. The Other House aims to provide our guests with another way of living. Our mission is to create spaces and use technology to completely reinvent how people stay, providing a renewed sense of place, ownership and engagement,” says The Other House Co-owner and CEO Naomi Heaton.
This is the first of a series of collaborative projects that will see Bergman and the owner operators of The Other House join creative forces. The South Kensington project is the realisation of the studio’s unique aesthetic that goes to the heart of sustainable practices that speak to the future of design.
Establishing itself as the ‘one to watch’ in the hospitality industry with this forward-thinking concept, The Other House South Kensington is the first Residents’ Club to be launched in Spring 2022, followed by openings in other ‘villages’ throughout central London, including Covent Garden in 2023, before rolling out internationally.
Showcasing the best in British design, with sustainability, positive social and environmental impact at its core, The Other House will provide a unique environment for travellers seeking flexibility, style and experiences to remember. The Other House will offer a new and differentiated voice to London’s hospitality arena.
Content & Images
Flat 7, The Water Tower, Lamb Brewery Studios, Church Street, W4 2PD, London