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English Living
Residential Market

Peabody Launch Parkside Villas in Prime Portobello Road Location

Named as the ‘Best Large Outdoor Market’ at the Great British Market Awards, Portobello and Golborne Outdoor Market has been instrumental in shaping the distinctive character of Notting Hill. A prime London hotspot, Notting Hill is renowned for its strong sense of community, vibrant culture, and Instagrammable moments. Blending Cosmopolitan charm with an authentic village atmosphere, that sets it apart from the rest of London, the neighbourhood promises homebuyers the best of both worlds. For those looking to experience the eclectic lifestyle on offer here, Peabody New Homes has just launched an exclusive collection of five Parkside Villas, at The Auria.

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Forming part of the award-winning Portobello Square regeneration project, Parkside Villas is a collection of five stunning two-bedroom duplexes and a luxurious one-bedroom apartment. Inspired by the charm of the traditional London garden square, each home enjoys relaxing views across Athlone Gardens, a new park established at the heart of the project. All homes blend a classic sense of style with a contemporary design for an exquisite finish. Expertly designed kitchens enjoy bespoke worktops, stylish kitchen cabinets and a range of integrated appliances. Light-filled living rooms open out onto a private landscaped garden, ensuring a seamless flow between inside and out.


Spacious bedrooms are complete with soft carpeting underfoot and built-in wardrobes that streamline storage solutions. The main bedroom in these stylish duplexes also benefit from having their own terrace area, providing further outdoor space to enjoy. Bathrooms are complete with Minoli ceramic wall tiles, white Renaissance Mirage baths and chrome towel rails, with many homes also featuring impressive en-suite shower rooms.

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Joe Farrington, Senior Sales and Marketing Manager for The Auria comments: 


“Recognised for its eclectic personality and captivating charm, the Portobello Road area of Notting Hill is instantly identifiable as one of London’s most energetic and expressive destinations. Taking centre stage in the heart of the wider Portobello Square regeneration project, Parkside Villas are certain to impress even London’s most discerning homebuyers. With only five homes in this collection, we would encourage those looking to enjoy the vibrancy of this prime London location to register their interest as soon as possible.”

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In addition to new homes, The Auria is set to further enhance the local area. With significant frontage onto Portobello Road itself, The Auria will provide additional retail space to one of the capital’s most popular shopping streets. Continuing to flourish and grow in the years to come, Portobello Square will deliver an array of amenities for homeowners including a residents’ gym, co-working spaces, and residents’ lounges.

Notting Hill is a treasure trove of streets, each with its own unique identity and personality. Westbourne Grove and Ledbury Road are home to designer fashion and luxury brands, ensuring residents need not travel far for a shopping trip. Westbourne Park Road, the location of the famous blue door from the 1999 romantic-comedy Notting Hill, also hosts delicious cuisine from restaurants such as Caractère and cafes like The Butter Bakery. For unmissable entertainment, the world-famous Notting Hill Carnival showcases and celebrates Caribbean culture every August Bank Holiday, whilst the Electric Cinema, one of Britain’s oldest working cinemas, is a unique setting to capture the latest cinema releases.

For a breath of fresh air, green space is abundant in and around Notting Hill. Just a short walk away, Holland Park is the largest park in the Royal Borough of Kensington & Chelsea, covering an impressive 22.5 hectares. In addition to spectacular displays of ornamental flowers and tranquil woodland, the park features a traditional Japanese-style garden complete with waterfalls and a koi carp pond, as well as an open-air opera theatre and wild-roaming peacocks. Kensington Gardens and Hyde Park are also nearby, providing further options to explore.

Benefitting from a prominent Zone 2 location, The Auria enjoys an extensive network of connections throughout the city and beyond. Ladbroke Grove station is a 7-minute walk away and offers speedy services on the Circle and the Hammersmith & City lines. Elizabeth Line and Heathrow Express services can be easily accessed from nearby Paddington train station, providing further options for commuters and those travelling for leisure.

Prices for Parkside Villas start from £780,000 for a one-bedroom apartment and from £1,385,000 for a

two-bedroom duplex.

For more information on The Auria, please visit

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