As a nation emerging from lockdown, Brits are craving all the comforts that a cosy home can bring, and this new trend is helping us reconnect and enjoy the space around us.


With over one million posts on Instagram using the tag #cottagecore, ‘Cottagecore Culture’ is a trend that’s swept across the globe with influencers and interior designer fans going crazy for the natural touch it brings to their homes. 


Despite it being one of the smallest rooms in the home, this trend can also be very effective in the bathroom and it seems shoppers all over the UK are tapping into this trend too.


Since August, online bathroom retailer Victorian Plumbing has seen around a 50% uplift in sales of cottagecore-inspired bathroom furniture compared to the same period last year, including wood effect tiles and bathroom storage. So we asked George Holland, a bathroom design expert from Victorian Plumbing to tell us how he would incorporate the trend.  


                                                           1.  Incorporate natural materials into your space 

How to Incorporate the #Cottagecore Trend Into Your Bathroom

Wooden furniture and accessories can create a sense of simplicity in your bathroom, which is the basis for the Cottagecore trend. 


Hardwood can be used in flooring as it is sturdier and will last longer. Wooden flooring can also make the room feel warmer, compared to tile. Softwood, on the other hand, is a great option for stools, chairs and shelves as it is lighter and more easily transferable.  


You can also bring a touch of nature into your bathroom by adding some dried flowers or pampas grass. They are 100 per cent natural, and a more eco-friendly alternative to artificial arrangements. Dried foliage will also stay healthy in your bathroom for longer, lasting for well up to a year compared to 10 days for flowers. 


Wood is also a great alternative to plastic, making it a greener choice. 

Expert Tips: Try a light shade of wood such as pine or light-oak for a truly natural feel. Ensure that any natural wood used in the bathroom is properly waterproofed to minimise the risk of water damage, or opt for wood-effect items such as tiles or storage units.

2. Embrace Eco-Friendly Elements 

Self-sufficiency is key. Why buy something new when you can recycle? Upcycling and renovating your old furniture can give you a new look, whilst also making you appreciate your already existing furniture. 


Use a mason jar to create a toothbrush holder, or an antique ladder can become a towel rack. Let your creativity flow, whilst also saving yourself some money. Be creative, why not create something unique to yourself? Painting ceramic pots to store your toiletries can be a great way to destress and relax. 


Also, try using eco-friendly shampoo and shower soaps. Vegan products that avoid palm-oil are the most eco-friendly, and better for the planet - a key component to Cottagecore Culture.

Expert Tips: Some simple changes to incorporate into your routine? Eliminate plastics by switching to a bamboo toothbrush and store cotton pads in glass containers. Try using a reusable washcloth instead of one-use face wipes, and for toothpaste, swap from tubes to powders and tablets. All of these small changes will add up, bringing a truly sustainable aesthetic to space.  

3. Neutral Tones Work

Cottagecore culture takes inspiration from the world around you, and you can bring earthy tones into your bathroom by using neutral colours. Country greens and sea blues can help you feel connected to the tones of the natural world. 


An all-neutral room will bring serenity to your space. Neutral colours such as grey, taupe, beige and white can be layered for effect, with different hues complimenting each other in a bathroom space. Cool shades of grey and off-white are also perfect for feature walls, especially rooms with limited natural light. 

Natural colours are also extremely versatile. They offer a stylish, minimalistic tone that can help your space feel less cluttered and more organised. 


Expert Tips: Neutral tones go perfectly with wood-effect furniture. They can help bring that natural feeling into your bathroom, even if your dip is just in the bath and not the Med. Consider the tone of your wood when choosing your neutral colours. Warm shades of taupe and cool blues go perfectly with medium brown wood tones such as walnut or pine. Light whites look great with darker woods such as ebony or mahogany.

4. Liven the Walls With Wallpaper 

Use a nature-inspired wallpaper to create an idyllic feel inside your bathroom. Wallpapers can liven-up a small space and help you feel connected to the outdoors. Foliage print can bring your walls to life and go hand in hand with your wooden furniture - giving you a truly rustic feel.

You can also blend wallpaper with wood panelling, which is a great alternative for damper areas prone to water splashing. A wallpaper feature wall can also add a pop of colour to a bathroom. Be bold, brave and take risks. Botanical prints compliment vibrant tones such as white and blues.


Choose a wallpaper that resonates with you, there are plenty of choices out there! Why not wallpaper your ceiling for something truly unique? 


Expert Tip: Make sure your wall is smooth, clean and dry before you attempt to hang your wallpaper. Double-check that your wallpaper paste is mould-proof and suitable for use in high-humidity areas and if you’re planning to incorporate a half and half wall with some wood panelling, add a decorators varnish finish over your wallpaper to protect splash prone areas.


To improve the longevity of your bathroom wallpaper, ventilation is key. This will prevent the build-up of steam and condensation; a quality extractor fan will also help with this.

5. Add Plants to Help the Room Breathe

Plants are proven stress relievers. They are instantly calming as they remind us of the outdoors, great for those feeling locked inside. They are also a key element to Cottagecore culture, as natural greens help with relaxation and mindfulness, helping you feel happier and healthier in your bathroom space. 


Many plants also thrive in damp conditions. Fearns, ivy, bamboo and small palm trees love high humidity, so will feel right at home in your bathroom. You can place them on a windowsill, sitting on a stool or even hung from a ceiling or wall. 


Expert Tip: Plants will survive longer in a bathroom with natural lighting. Try and place in a corner, away from a window or direct sunlight. If your bathroom doesn’t have a window, try a calathea as they can tolerate low lighting areas. 

Special thanks to Victorian Plumbing for all content and tips


Victorian Plumbing, Diamond House, 41 Stephenson Way, Formby Business Park, Formby, L37 8EG, United Kingdom

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