Steamy Makeovers: Bathrooms are the Most Popular Room to Renovate in 2021
With more people spending time at home in 2020/2021, home renovations have been pretty hit on our priority list. Homeowners spent roughly £39 billion on home improvements during the pandemic - and that number is expected to soar in 2021.
According to a recent study, homeowners could potentially spend an estimated £47 billion on home renovations, and with more than half (59%) of Brits claiming they will be making home improvements by the end of the year, it's not hard to see why. The study also found that the average spend on home improvements clocked in at £6,531 per household.
But which room are homeowners focusing on most this year?
Conducting their own market research, building specialists Insulation4Less have found that the Bathroom is the most popular room to renovate among homeowners this year, with the Main Bedroom coming in 2nd.
Tracking search volumes for the year so far, they also found some other interesting results.
With people wanting to extend their living space and spend more time outdoors this year, it’s unsurprising that Garden improvements came in 3rd, while Kitchen renovations came in 4th.
The research also revealed which country is the keenest when it comes to renovations, and which rooms are the most popular to renovate by country. Northern Ireland comes out on top with the Kitchen Bathroom, Garage, and Back Garden being their most popular choice for renovation.
Home Offices, Lofts and Spare Bedroom renovations are most popular in England, While the Main Bedroom and property Extensions are keenly searched in Wales. Interestingly, homeowners in Scotland are more keen to improve Front Gardens.
Reflecting on the Results, John-Paul Manning, MD at Insulation4Less said:
Home renovations have, understandably, been a huge focus for many
homeowners over the last 16 months.
As a result, we are always looking for ways to gauge what people are interested in and where their focus is when it comes to improving their property.
It’s interesting to see which rooms are high on the list of priorities for 2021, because it gives us a great indication of the kind of projects that are taking place across the UK.
The Most Popular Rooms For Home Renovations in 2021
Which Rooms are the Most Popular to Renovate by Country
The research included in this campaign is based on search volume results from 1/1/21 to 23/07/21
Additionally, search volumes based on popularity by country are based on Google Trends for the same period.
Content and Research by:
John-Paul Manning, MD
207 Regent Street