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6 Bathroom Tile Trends That Will Be Big In 2024


Abbas Youssefi, Managing Director at tile brand Porcelain Superstore highlights the bathroom trends

we can expect to see in 2024

2023 has been an exciting year in the interior design industry, especially when it comes to bathrooms. From playful pinks and mixed metallics to marble effects and feature splashbacks, there have been plenty of transformative on-trend looks for interior design fans to play around with. 

As we look ahead, emerging trends continue to push the envelope of interior style in new and exciting ways. We spoke to Abbas Youssefi, Managing Director at Porcelain Superstore - one of the UK's leading tile brands - to find out more about what styles we’ll see in 2024. 

“Tiles are an incredibly popular choice for bathrooms, and for good reason. They’re extremely practical, waterproof and easy to clean. They also provide a wealth of style options, and innovation in the industry is constantly turning out new and exciting designs.  

As a result, it’s always exciting to see new trends emerge and explore how they’re used in interior design. We’ve seen some really amazing trends emerge that we believe will be very big next year.”

Here are some of the bathroom tile trends that Abbas and his team at Porcelain Superstore expect to see in 2024. 

The Fluted Look

The fluted look is set to take over and we'll see this everywhere, from fluted glass shower screens to fluted basin furniture and accessories. Naturally, as we go into 2024, fluted tiles will play a huge part in trend-led bathrooms. 

There are definitely plenty of ways to work the style. The fluted look is a great way to add a new element to existing styles in new and exciting ways. Not only can it add texture, but the grooves can subtly play with light which can add a whole new dynamic. 


For example, if you’re looking for a natural feel in the bathroom, pair fluted wood tiles like Oslo Oak with other nature-effect designs like stone to create a nice natural eye-catching contrast. If you’re after something more stylish or playful use smaller, colourful fluted tiles like Fluted Pink to play with art deco or mid-century modern styles.

Vertical Tile Patterns  

We’re so used to seeing tiles laid out in such a uniform, horizontal way (known as stack bond) that it’s easy to forget there are a wide variety of layouts to play with. While alternative patterns like herringbone have grown in popularity in recent years, we’re seeing vertical tile layouts start to gain traction which is likely due to the increasing popularity of ‘subway tiles’. 


Vertical tiles can bring a whole new dimension to a space. The straight-lay pattern is incredibly easy to install and provides a clean and modern aesthetic. They can also some ‘visual height’ to a space, making it feel bigger and more open. This can be a game-changer for small and compact bathrooms.

This pattern can combine really well with fluted designs, making them a killer combination for a completely new look.

Mindful Minimalism

Minimalism has been a popular trend in recent years, so we expect this to continue into 2024 - and it’s not hard to see why. Many homeowners are taking a more curated view of interior design, and minimalist design allows homeowners to create simple and functional spaces in their homes that not only look great but also serve a purpose. 

Minimalist bathrooms are easily defined by a neutral colour palette, natural materials, clean lines, defined spaces, and simple accessories. Here large tiles like Pantheon Silver, mean minimal grout lines and visual breaks, creating a sense of continuity and openness that results in a clean and seamless look.


Simplicity in design doesn’t mean you have to sacrifice a luxury vibe. Natural travertine tiles can add a sense of refined elegance that works incredibly well with minimalist designs to create a tranquil space. 

Spa-Like Luxury

The daily grind can feel like a lot sometimes, so we’re definitely seeing a push towards making spaces feel more welcome and relaxing. Spas are purposefully designed to create these feelings, and there are a few key elements you can use to make your space feel like the perfect ‘Spathroom


The natural world has a way of making us feel relaxed and at peace so incorporating natural materials like stone and wood is a great way to create a spa-inspired space. While these can often be expensive options wood and stone effect porcelain tiles you can gain a natural look, without the drawbacks. 

If you’re after something more luxurious, high-effect marble or travertine tiles with a polished finish are the perfect choice to achieve a glamorous hotel-spa-inspired vibe. A warm colour palette with soft, calming tones such as whites, creams, beiges, and soft greys can create a sense of sophistication that also feels timeless. 

Expressive Colours

While some homeowners are looking for calm and relaxed neutral and warm tones, others are looking for bold and expressive ways to use colour in their bathrooms. Richer tones like emerald green and deep blue have been popular for a while, but as we move into 2024, we'll see a move towards fun and playful colours like candy pinks and mint greens. 


There are a few ways to incorporate expressive colours into your bathroom style. Use one expressive colour as the dominant hue for the bathroom. Select one expressive colour as the dominant hue for the bathroom, or use it as a backdrop to highlight a feature wall. 

Counterbalance the boldness of expressive colours by using neutral tones or contrasting design elements to create clear visual breaks to prevent the space from feeling overwhelming. This can be done by using textures, materials, accessories and fixtures.  

Alternatively, use expressive colour tiles to create clear visual focal points. This could be a feature wall but also include sections like backsplashes, shower walls, or flooring. Expressive colours can also work well in pattern formations, so play around with layout options to find something that really draws the eye.  


As tile-making technology continues to improve, we’re consistently seeing new applications, styles and designs emerge every year. One key way this has influenced interior design is by mimicking natural and/or luxury materials. This has led to the creation of more realistic designs allowing homeowners to explore previously pricey trends in their own homes. 


Today, marble-effect tiles are so realistic that it's incredibly hard to tell the difference. Tile designs like Jewel Onyx can replicate the extravagant beauty of natural onyx without breaking the bank. Tile tech can even mimic the texture of natural stone or even the subtle colour variations in different woods ensuring modern tiles look as close to the real thing as possible. 


Whether you prefer the classic elegance of marble, the rustic charm of wood, or a contemporary concrete appearance, there are definitely realistic tiles out there to suit your style. 

Abbas Youssefi, Managing Director
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