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Rethink new:
Henkel presents the new Dylon Detergent which transforms clothes in just ten washes
Henkel, the name behind household laundry brands including Colour Catcher and Dylon Dyes, is launching a brand new, premium colour and care detergent into the UK market in September with a scientifically tested formula, including a unique offering: After just ten washes, well-worn favourite garments will look like new again, restoring colours, removing ‘bobbles’ and smoothing fibres.
With sustainability at the front of people’s minds today, and 60% of clothes only needing a light wash1, Dylon Detergent offers a gentle clean for your light washing needs, that feels just as fresh. Washing with detergents can cause fabric pilling, Dylon’s formula is designed to be gentle on and repair fibres. This is achieved through the use of mild surfactants combined with its patent-pending 'renew' technology. By combining cleaning power with a gentle, fabric-caring formulation, Dylon cleans just as well, but softer.
Henkel
Forget buying new. Thanks to the new triple renew technology, textiles will have a long-lasting freshness, fibres will be renewed and colours will be revived — so your garments look and feel like new again. The new Dylon Detergent formula is based on more than 95 per cent biodegradable ingredients, ensuring ideal care for clothing, as well as repairing damage that has occurred over time. This means that favourite garments are longer-lasting, and any newly acquired second-hand finds are renewed with every wash.
Not only can Dylon Detergent help make your clothes last significantly longer, it’s also friendlier to your laundry load. Coming with a balanced footprint that boasts zero production waste from plant to landfill, it’s produced with 100% renewable energy, with bottles also made of 50% recycled plastic.
Adding some serious game to your laundry routine, the one-of-a-kind formula is available for four different washing needs: Colour, Dark, Blossom & Sport, with all variants offering a gentle clean that still effectively removes stains.
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Dylon Detergent – Colour: Suitable for all coloured clothes, it renews colours and fibres like never seen before. The colour variant is also available in a premium and floral scent, Blossom.
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Dylon Detergent – Dark: Suitable for all dark clothing, the dark variant is available in the premium and floral scent.
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Dylon Detergent – Sport: Suitable for all activewear, the sport variant helps to remove any unwanted malodour that tends to build up on activewear. The triple renew technology helps activewear retain its elasticity, whilst restoring breathability on the materials.
Yousra Hassan, a research expert from Dylon Detergent said: "The new Dylon Detergent, with its triple renew patent pending formula has performed amazingly in the laboratory and in product tests, proving its effectiveness. After just ten washes, there was a clearly visible before-and-after effect," they add: "We are very proud of the new product. Our new formula offers optimised fibre renewal, removes grey haze and dirt residues and ensures superior fragrance perception. Apart from Dylon Detergent, there is no detergent on the market that combines these three characteristics in one product."
Launching on 18th September in Tesco with a RRP of £7 for 30 washes, the product will also be available in other major retailers over the coming months.
