top of page

UK Housing Market

Final Homes Remain at Guinness Homes’ Trendy East London Development

Bromley by Bow, E3

Famous for its vibrant assortment of chic eating and drinking spots, independent shops and boutiques and expressive street art, East London has long been a hotspot for house hunters in search of a trendy lifestyle in the capital. Voted in the ‘Top 10’ for Best Places to Live in London by Homeviews, based on location alone, Tower Hamlets is one of the most desirable London boroughs in 2024. Offering attainable city living in the heart of Tower Hamlets is Guinness Homes’ flagship development, Leaside Lock, providing a selection of stylish two-bedroom Shared Ownership apartments to this cool area of the capital.


Just seven Shared Ownership apartments remain at the Bromley-by-Bow development in the current phase. Offering quality yet affordable homes in one of London’s most fashionable areas, two-bedroom apartments at Leaside Lock are available from £127,500 for a 25% share. By purchasing through Shared Ownership, residents could benefit from lower initial deposits and monthly mortgage requirements in comparison to apartments available on the open market. 

London Sales Manager at Guinness Homes, Hellyn Fairbrother, comments, “It’s no surprise that Tower Hamlets was voted one of the best boroughs in London to live in. We have certainly seen strong demand for our apartments and our impressive sales at Leaside Lock reflect this. Our last remaining homes in the current phase are available through Shared Ownership – meaning buyers can secure a sophisticated apartment in a central Zone 2 location without the sky-high costs! Complete with a range of fantastic onsite amenities set to open in 2025, including a gym, café and co-working space, purchasers can enjoy both affordability and convenience at our Bromley-by-Bow development.”


The major new development will ultimately comprise of 965 homes and is already a new focal point for the area. Apartments at Leaside Lock are finished to a high specification throughout, featuring contemporary open-plan kitchens, complete with integrated Bosch appliances. Bathrooms and en-suites are finished with sleek sanitaryware and underfloor electric heating is fitted in all apartments. Recognising the importance of outdoor space in London, private balconies offer spectacular views across London, acting as an extension of the interior living space.

Set on the banks of the River Lea, residents can easily enjoy East London’s bustling canal network, home to stretches of outdoor space. A short walk away is Roman Road, a historic East End street lined with independent cafés, boutiques and bakeries, where three times a week a 150-year-old market brings fashion stalls, fresh produce and delicious street food to both locals and visitors. Leaside Lock’s local pub, The Galvanisers Union, offers an impressive beer menu, locally renowned roast beef and weekly comedy nights, while further afield, Hackney Wick and Stratford provide a multitude of independent establishments and chain restaurants.


As well as outdoor space within the neighbourhood itself, Leaside Lock is close to some of London’s best parks. Stratford and Olympic Park can be reached along the river towpath where residents can find stretches of vast outdoor space, while Victoria Park is close by and is ideal for outdoor sports with its running trails, tennis courts and sports ground.


A number of good local nurseries and schools are also in close proximity to the development, including the Rainbow Nursery in the Bromley-by-Bow Centre, Old Palace Primary School and Bow Secondary School.


Leaside Lock benefits from superb transport connections across the capital. With Bromley-by-Bow Zone 2 Underground Station just a three-minute walk away, connecting to central London and out towards Stratford on the District Line and Hammersmith and City Line, buyers are well-placed for commuting into Soho, The City and Canary Wharf, as well as exploring the capital at weekends.

Nearby road links offer direct journeys to London City Airport and out of the capital, while several local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.


Shared Ownership prices start from £127,500 for a 25% share of a two-bedroom apartment (full market value: £490,000)

©2024.English Living.All Rights Reserved.
bottom of page