Interiors
Brown is the new neutral, according to interior experts
Interior trends come and go and one trend making a resurgence in 2024 is the use of brown hues in
home interior choices.
From rich chocolate to muted beige, adding a touch of brown gives a warm, timeless and luxurious feel to any interior.
And when it comes to incorporating brown tones into your home, flooring is the perfect place to start. Alex Heslop, Trend Expert at Flooring Superstore, shares their expert advice on how you can capture this trend through your flooring choices.
Dark hardwood is having a comeback
“We’ve seen a 203% increase in searches for dark wood finishes over the past 12 months alone, and growing popularity for wooden flooring with dark finishes in tones including walnut and espresso. There’s no better way to embrace brown tones to give a ‘Quiet Luxury’ aesthetic than with a traditional hardwood flooring in a dark stain, and it is sure to complement both contemporary and classic interiors.
“With so many shades and finishes available, in both hardwood and engineered wood options, there’s a flooring option to suit all tastes and budgets. Not only that but real wood is sure to stand the test of time in high footfall areas, as well as having the added benefit of being easy to re-finish to keep up with new trends in years to come.
“Pair dark wood floorboards with lighter neutrals for a warm, timeless and sophisticated space which still feels light and spacious.”
Get the look:
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Flooring Superstore’s Solid Wood Flooring in Park Avenue Herringbone Espresso Oak is a truly stunning sold wood floor which will add coffee brown towns into your décor. £89.99 per square metre.
Wood effect flooring
“For a more cost-effective option which still captures the charm of real wood, laminate and Luxury Vinyl Tiles (LVT) are a popular choice, and it’s easy to see why. With advances in technology – they mimic the knots and brown tones of real wood and are often difficult to differentiate from the real thing.
“Modern laminate can mimic the appearance of dark hardwood, while being easy to install and maintain, making it perfect for the modern family. LVT meanwhile has added benefits which make it perfect for busy homes including waterproof and scratch proof properties, making it a welcome addition to any room in the house.“
Get the look:
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Flooring Superstore’s Laminate Flooring in Antique Brown reproduces the character of solid wood while being tough and durable to handle the demands of family life.
£22.49 per square metre.
The terracotta tile trend
“Terracotta tiles are a great way to capture the brown trend, incorporating earthy warm tones and rustic charm to any room. Terracotta is a classic choice for kitchens and hallways, bringing a touch of the Mediterranean to your space.
“For those who want to dip their toe into the trend, patterned vinyl tiles in a warm and earthy colour palette are a fantastic place to start, and at a fraction of the price when compared to ceramic or porcelain.”
Get the look:
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Flooring Superstore’s Patterned Tiles in Terracotta Mosaic is sure to transform any space with its distinctive design and tones of terracotta and soft blue.
£14.99 per square metre.
