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UK Residential Market


With excellent transport links, an ongoing programme of regeneration, and housing that offers great value for money, Slough is a town on the up that is attracting first-time buyers from far and wide. Since the opening of the Elizabeth Line, the location has become even better connected and the town centre’s multi-billion-pound investment plan is bringing a wide range of new homes and amenities. In the centre of the town is Horlicks Quarter – on the site of the iconic Horlicks Factory – where award-winning housing association Sovereign is currently selling a stunning collection of one and two bedroom apartments through Shared Ownership. And, running for a limited time only, buyers that reserve selected apartments can make use of an incredible £2,000 incentive!

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Horlicks Quarter is the first major housing-led town centre development to emerge under the Slough’s ambitious investment plans. It perfectly represents the town’s dynamic future, establishing a vibrant new community where the heritage architecture of the original factory building seamlessly integrates into a sustainable, modern neighbourhood. It is located just seven minutes’ walk from Slough’s main train station from where the quickest service into Central London takes just 15 minutes. With deposits starting from just 5% of the agreed share value for Sovereign’s Shared Ownership apartments, it is easy to see why first-time buyers are drawn to this affordable, yet carefully designed and well-connected place to live.

Lisa Moran, Sales & Marketing Director at Sovereign, comments:


“Slough represents a pocket of affordability compared to the surrounding Home Counties towns in Berkshire and Buckinghamshire, and its transport links are second to none, making it an attractive proposition for buyers. As the town’s extensive regeneration unfolds, it is not only gaining new shops, leisure attractions and facilities, but vibrancy and appeal as a place to live and enjoy leisure time. Horlicks Quarter is already becoming an established community, but we’re pleased still to have a collection of Shared Ownership apartments available for first-time buyers, which are ready to be moved into.”


Surrounded by landscaped grounds, Horlicks Quarter will encompass a total of 1,300 new homes when complete. The original clocktower and chimney are distinctive landmarks of the former factory, reimagined alongside contemporary designs to create an inclusive and welcoming environment. There is an on-site day-care nursery, café, public piazza and a network of footpaths and cycleways.


Primary School teacher Hamzah Khan, 27, recently purchased an apartment at Horlicks Quarter. He comments: “I thought I was years away from buying a home in Slough, and renting was too expensive to even be an option. Shared Ownership is the perfect middle ground, even though you’re paying rent and a mortgage, it’s still £200-£300 cheaper than renting in the area. Shared Ownership was the best way onto the property ladder for a young person like me with a family. And I’ll have the flexibility to buy a greater share of my home as and when my circumstances allow, which is a good benefit.”

Currently available at Horlicks Quarter, the collection of Shared Ownership apartments in The Warehouse are set around a central courtyard garden. Most apartments have a balcony overlooking the gardens, with spacious open-plan living spaces that focus on sleek design, including high quality kitchens fully fitted with a range of energy-efficient appliances. Residents have access to the Horlicks Quarter car club for a cost effective and environmentally conscious way to access car usage, as well as ample cycle storage.

Living in Slough offers variety as well as convenience – there is a wide choice of shops, restaurants and gyms on the doorstep. The potential redevelopment of Queensmere Shopping Centre will bring a major new retail offering to the town, while extensive green open spaces such as Black Park, Langley Park and Burnham Beeches can be easily reached. To help foster a sense of community and connection at Horlicks Quarter, Sovereign has partnered with Slough Hub, a local community enterprise that is working with residents to develop events and community initiatives.

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Horlicks Quarter could not be more conveniently located for travel. London commuters can make the short walk to Slough station from where mainline services into Paddington take as little as 15 minutes. As a station on the Elizabeth Line, Slough has direct connections to Reading, Heathrow, the West End, Canary Wharf and all the way out to Essex. For car users, motorway access is easy with the M4, M40 and M25 all close by, as well as Heathrow Airport on the doorstep for worldwide travel.


Buying through Sovereign’s Shared Ownership scheme gives buyers greater purchasing capacity without the need for a large deposit. Initially taking out a mortgage on the share of the property you can afford – at least 25% - but with the opportunity to buy further shares up to outright ownership in the future. This flexible ownership model means a smaller mortgage topped up with reduced rental payments on the remainder, making it a perfect option for first time buyers.

Prices for a Shared Ownership home at Horlicks Quarter start from £70,000 for a 25% share in a

one-bedroom apartment.


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