Property Market News
LH1 GLOBAL MARK RECORD PERIOD WITH SUCCESSIVE DEVELOPMENT SELL OUTS
Leading International Off-Plan Property Consultants LH1 Global, has reported record results for its exclusive developer partners across a number of prime property developments in the UK. LH1 Global has overseen the launch of over 400 units in recent months, with the majority sold in record time.
Navigating challenging market conditions at the end of 2022 and across 2023, LH1 Global sustained strong results by de-risking developments. This was achieved by offering exchange of contracts pre-build, which eliminated the developer’s exposure to market fluctuations throughout the build cycle and provided a much-needed first-rate exit strategy with multiple projects in the pipeline.
LH1 Global’s expert knowledge surrounding the sales and marketing of prime residential developments offered clients a unique service, sourcing buyers from both domestic and international markets spanning the world, through demonstrating the long-term investment potential offered in the UK.
Across this period LH1 Global worked with leading developers to handle the entire sales and marketing process from conception to completion for landmark developments within Birmingham, Bradford, Manchester, Ashford and Cheltenham.
Rayna Hunter, CEO at LH1 Global, commented: “We are delighted by the success we have achieved for our development partners across a number of high-profile projects. We pride ourselves on being hands-on and getting into the finer details of the entire sales and marketing process and identifying the key USPs that will attract the right buyers. The majority of our clients have been with us for a long time and we have a built a fantastic rapport and trust that we can support them throughout the lifespan of a development.”
“We adopt a bespoke approach for each project and take them forward on their own merit, whilst using a variety of effective sales and marketing models that generate an industry-leading sales strategy. We work with a range of clients on a variety of projects in all major towns and cities, from new build developments and PDs to specialist heritage projects such as mill conversions and already have a number of exciting new launches in the pipeline for 2024 that we’re excited to take to market in the coming months.”
LH1 Global also support their developer clients with the sourcing and acquisition of new land opportunities and development projects, with a number of recent successes stemming from focusing on areas that offer the highest potential long-term returns in a compressed market. Specific briefs in 2023 typically focused on looking at locations of regeneration that offer the best potential capital growth throughout the build cycle. Recent success stories include:
The Printworks, Bradford
Number of units: 137 one and two-bedroom apartments
Prices: From £120,000
LH1 Global launched Phase two of The Printworks in Bradford, which comprised a collection of 137 one and two-bedroom apartments, with prices ranging from £120,000 to £155,000. A landmark development for the city, The Printworks is the former home of the renowned Hallmark Cards and consists of a stunning Grade II-listed conversion, with two ground-up new build blocks, adjacent to parkland, a golf course, and a school.
Lee Jones, Director at The Investment Room, commented:
“LH1 Global have put both The Printworks and Bradford on the world stage. The marketing package for our scheme was of superb quality and their sales progression and ease of communication was impressive. As our sales and marketing partner LH1 Global was the perfect solution to bring security and stability at the early stages of our development and through the build-cycle.”
New Town, Ashford
Number of units: 93 one and two-bedroom apartments
Prices: From £217,500
Details: Fully sold out within 12 weeks
One of the UK’s most sustainable residential developments, New Town, in Ashford, Kent, comprised a collection of 93 one and two-bedroom apartments and was fully sold out within a matter of weeks. Supporting their developer partner, Pascoe Homes, LH1 Global led the sales and marketing of the development, with the campaign focusing on the impressive design, eco-friendly features and low carbon footprint, as well as excellent location across from Ashford International station.
Chris Pascoe, Co-founder of Pascoe Homes, said:
“LH1 Global successfully delivered above all expectation on our New Town Apartments site in Ashford where they managed to secure the sales of circa 90 units within a two-month period. We were impressed with LH1’s global reach, securing sales from multiple continents.”
Striking up a successful partnership, LH1 Global sourced a significant c.£100 million development project in a prominent riverside location in Leeds for Pascoe Homes, which is set to deliver hundreds of new homes, with the first phase launch planned for early 2024.
The Residence, Cheltenham
Number of units: 17 one and two-bedroom apartments
Prices: From £194,500
Details: 50% of available units sold pre-launch, with a complete sell out achieved within 48 hours of the full launch
The Residence in Cheltenham is a sympathetic restoration of a regency-style, Grade II listed building positioned in a prime location, boasting 17 beautiful one and two-bedroom apartments. Proving popular with a mixture of domestic and international purchasers looking to take advantage of the thriving tourism industry of Cheltenham, The Residence was one of the best performing developments overseen by LH1 Global in the past 12 months.
Jonathan Guest, Developer of The Residence in Cheltenham, commented:
“LH1 Global under-promised and over-delivered. Our development sold out in weeks. The team are so well organised, and the process is so well thought through that it was almost effortless.”
For further information on LH1 Global and its development offering across the UK visit
www.lh1.global or contact
Tel: 0207 129 7900 or Email: info@LH1.Global