England, Wales, Scotland & Northern Ireland
Interiors
Data shows Brits looking to Alps for winter decor inspiration
New data from luxury artificial tree and decoration brand, Balsam Hill, has shown that Brits are increasingly looking towards the Alps for their winter interiors inspiration, with some of the biggest jumps in sales of 2023 being for Alpine-inspired products.
The Swiss Mountain Pine Tree saw a 254% increase YoY and the Frosted Alpine also boasted a YoY increase of 105%. The top selling Christmas decor item of 2023, the Lodge Faux Fur Tree Skirt, also speaks to the Alpine trend.
Jennifer Derry, Balsam Hill’s Interior Expert and Chief Merchandising Officer, said, “Alpine Christmas decor, characterised by the natural with undressed foliage, furs, and wood, as well as decorations with a distinctly homemade feel, mirrors trends we’re seeing more widely in interiors. With inspiration from outdoor living and earthy tones - in particular brown - being forecast as key colours for 2024, I think we can expect to see more people leaning towards this trend this Christmas.
Swiss Mountain Pine Tree
Frosted Alpine
Lodge Faux Fur Tree Skirt
“When it comes to trends where the foliage is doing a lot of the talking, quality is key, so I recommend investing in trees and garlands that are realistic and built to stand the test of time. Get ahead on the Alpine trend and spread the cost of Christmas throughout the year by investing early.”
With Alpine touted to be the trend for Christmas 2024 the time to buy is now as the Balsam Hill January Clearance runs from 08/01/2024-31/01/2024 with up to 40% off across the site. www.balsamhill.co.uk
